I recently had the chance to play the preview build on the set of the 'NBA 2K10' commercial shoot in Los Angeles. Sure, the game has all the flash and style of pregame rituals like LeBron tossing chalk into the air and having his crew pose for photos before the game, but I've never seen a computer opponent play a smarter style of basketball than what I've experienced with '2K10' and the game's still not finished.

'2K10' is going to be the game everyone talks about from now on.'Īll you need to do is turn on the game to realize Jones' words aren't just bold, they appear to be dead on. 'After they see what we've done with 'NBA 2K10,' they won't need to talk about any of our older games. 'When fans talk about 'NBA 2K,' they always go back to '2K7,'' says producer Rob Jones. Redick, who despite showing some flashes in the postseason, drops to a 52.īut the change in philosophy over the ratings isn't the only aspect 2K Sports was looking to adjust in speaking to the game designers, they look back to 'NBA 2K7' as still being the best in franchise history. Other casualties of the ratings game include Adam Morrison (crashing hard to a 55 overall) and even former 2K Sports spokesman J.J. When the 'NBA 2K10' producers announced that they were lowering the player ratings in their game across the board to better separate the superstars you cheer from the bench players doing all the cheering, all you had to do was look at Jerome James and his embarrassing 42 overall rating to know they weren't messing around.